Anything with a Gator
2015年5月23日Anything with a Gator logo on it
For die hard fans whose hearts fail during University of Florida’s Sweet 16 match up with Georgetown tonight, there’s a way to take the Gator spirit with you.
UF Bookstore employees can special order coffins emblazoned with the Gator logo.
These days, UF fans can get the Gator logo on just about anything: dog beds, cheerleading outfits for infants, leather recliners and barbecue accessories to name a few.
History demonstrates that the better the Gators do, the more fans buy. The basketball team’s showing tonight will ultimately determine how much the school and Gator retailers profit from the team’s success.
This week, fans are buying Gator basketball jerseys, Sweet 16 T shirts and SEC Championship caps. UF gets a small cut of every piece of licensed Multicolor Leather Maggie 140mm gear sold. Any product bearing the Gator logo or university’s name generates income for the school.
"Final Four and National Championship T shirts are already ordered," Vaughan said. "I’m crossing my fingers that we continue winning."During the past decade, UF has consistently ranked in the top 10 nationally for income generated from sales of licensed college merchandise.
Singing bottle openers and Gator jerseys for dogs can be found mixed among best selling items such as a basic short sleeve T shirts with the school logo. Nike team apparel and trucker baseball caps are some of the bookstore’s hottest products.
"If you can put the Gator logo on it, people will buy it," said Debbie Gay, the University Gold Glitter Maggie 140mm Athletic Association’s licensing manager.
The university earned more than $2.4 million from licensing fees in 2004 05, which ranks eighth nationally for schools represented by the Collegiate Licensing Co.
"Florida’s income from licensing fees isn’t going to sway too much from year to year," said Derek Hughes, a spokesman for the Collegiate Licensing Co. "In addition to a strong football team, they have other successful sports programs."
Profits from licensing fees are split equally between the university and the University Athletic Association. A product review committee, which is made up of retailers from on and off campus outlets, determines if a license should be granted to the vendor.
The university reviews every product to make sure the logo an alligator rather than a crocodile, for example is used correctly.
UF’s Licensing Office handles about 15 to 30 requests a week, Gay said.
She added that July and August are the busiest months in her office, as retailers prepare for the beginning of football season.
UF’s success in the NCAA Tournament is keeping the licensing office busy. Gay said she’s flooded with requests to approve artwork for Sweet 16 T shirts.
Catering Black Watersnake Maggie 140mm to fans
Vaughan said her store is packed during the middle of August when freshmen and alumni purchase Gator garb before heading to the Swamp. Black Leather Maggie 140mm
During the past four years, Vaughan and Gay said that they’ve noticed changes in the women’s and children’s apparel markets.
"Ladies had to wear a men’s size if they wanted a Gator T shirt," Gay said. "Now, retailers are cutting more products geared toward women."
Vaughan’s store dedicates an entire section to infant apparel, which she says is reflective of the market’s growth.
Apparel sales suffer when the football or men’s basketball team has a down year.
Apparel sales dropped in 2004 when Ron Zook led Florida to a 7 5 record, Vaughan said. She recalls marking down most of the football apparel to sell it.
For die hard fans whose hearts fail during University of Florida’s Sweet 16 match up with Georgetown tonight, there’s a way to take the Gator spirit with you.
UF Bookstore employees can special order coffins emblazoned with the Gator logo.
These days, UF fans can get the Gator logo on just about anything: dog beds, cheerleading outfits for infants, leather recliners and barbecue accessories to name a few.
History demonstrates that the better the Gators do, the more fans buy. The basketball team’s showing tonight will ultimately determine how much the school and Gator retailers profit from the team’s success.
This week, fans are buying Gator basketball jerseys, Sweet 16 T shirts and SEC Championship caps. UF gets a small cut of every piece of licensed Multicolor Leather Maggie 140mm gear sold. Any product bearing the Gator logo or university’s name generates income for the school.
"Final Four and National Championship T shirts are already ordered," Vaughan said. "I’m crossing my fingers that we continue winning."During the past decade, UF has consistently ranked in the top 10 nationally for income generated from sales of licensed college merchandise.
Singing bottle openers and Gator jerseys for dogs can be found mixed among best selling items such as a basic short sleeve T shirts with the school logo. Nike team apparel and trucker baseball caps are some of the bookstore’s hottest products.
"If you can put the Gator logo on it, people will buy it," said Debbie Gay, the University Gold Glitter Maggie 140mm Athletic Association’s licensing manager.
The university earned more than $2.4 million from licensing fees in 2004 05, which ranks eighth nationally for schools represented by the Collegiate Licensing Co.
"Florida’s income from licensing fees isn’t going to sway too much from year to year," said Derek Hughes, a spokesman for the Collegiate Licensing Co. "In addition to a strong football team, they have other successful sports programs."
Profits from licensing fees are split equally between the university and the University Athletic Association. A product review committee, which is made up of retailers from on and off campus outlets, determines if a license should be granted to the vendor.
The university reviews every product to make sure the logo an alligator rather than a crocodile, for example is used correctly.
UF’s Licensing Office handles about 15 to 30 requests a week, Gay said.
She added that July and August are the busiest months in her office, as retailers prepare for the beginning of football season.
UF’s success in the NCAA Tournament is keeping the licensing office busy. Gay said she’s flooded with requests to approve artwork for Sweet 16 T shirts.
Catering Black Watersnake Maggie 140mm to fans
Vaughan said her store is packed during the middle of August when freshmen and alumni purchase Gator garb before heading to the Swamp. Black Leather Maggie 140mm
During the past four years, Vaughan and Gay said that they’ve noticed changes in the women’s and children’s apparel markets.
"Ladies had to wear a men’s size if they wanted a Gator T shirt," Gay said. "Now, retailers are cutting more products geared toward women."
Vaughan’s store dedicates an entire section to infant apparel, which she says is reflective of the market’s growth.
Apparel sales suffer when the football or men’s basketball team has a down year.
Apparel sales dropped in 2004 when Ron Zook led Florida to a 7 5 record, Vaughan said. She recalls marking down most of the football apparel to sell it.
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